https://pansyaung.com Pansy Aung | Creative Portfolio Tue, 12 May 2026 01:04:23 +0000 https://pansyaung.com en https://pansyaung.com/Home Mon, 08 Feb 2021 19:03:35 +0000 Pansy Aung | Creative Portfolio https://pansyaung.com/Home https://pansyaung.com/Information Sun, 07 Feb 2021 21:11:18 +0000 Pansy Aung | Creative Portfolio https://pansyaung.com/Information Hello (.❛ ᴗ ❛.)ﾉ I'm a Creative Director, usually found somewhere between structure and the mess of making things happen. 15+ years across agencies and in-house teams, from AKQA and BBH to LEGO and AB-InBev, building teams and ideas that move the needle. I start with the heart, then the head. AI, to me, is applied imagination. Dream up the platform. Then build what it takes to make it real everywhere it needs to show up. Recent work spans AI content systems for Visa, a global initiative for the International Olympic Committee, and a wearable device that put menopause on the front page of the Daily Mail. I mentor and make awareness campaigns for nonprofits in my own time. When I'm not doing that, I'm cycling, windsurfing, or running after my daughter. Currently Creative Director, Innovation at Digitas. ︎&nbsp;︎ CategoriesInnovation, Fintech, Health &amp; Wellness, B2B, FMCG, QSR, Charity Agencies AKQA, BBH, Cheil, Digitas, Draftline, JWT, LEGO, Leo Burnett, Ogilvy and Saatchi &amp; Saatchi Juries &amp; TalksD&amp;AD New Blood - Judge 2019 &amp; 2026Spotlight - Judge 2026Gerety -&nbsp; Judge 2025Echo - Jury Chair 2024Creative Circle - Judge 2019, 2020 &amp; 2024DMA - Judge 2017, 2021, 2022 &amp; 2023BIMA - Judge 2021 D&amp;AD - Judge 2018 &amp; 2020Gerety - Speaker 2025Middlesex University - Speaker 2021 &amp; 2022GT Scholars - Speaker 2020 &amp; 2022Creative Mentor Network - Speaker 2021General Assembly - Speaker 2018Birmingham Design Festival - Speaker 2017Awards DMA - Silver in Brand Experience 2025DMA - Silver in Health &amp; Wellness 2025MWA -&nbsp;Marketing Team of the Year 2025MWA - Marketing Excellence and Capacity Building 2025Effie - Silver in Food &amp; Beverage 2023Creative Circle - Silver in Experience for Positive Change 2023Creative Circle - Silver in PR Stunts 2023Webbys - Honoree in Social Content Series 2023Caples - Bronze in Healthcare 2023Caples - Bronze in B2B 2023Creativepool Awards - Bronze in Social Good 2023Effie - Bronze in Food &amp; Beverage 2022One Show - Merit in Social Impact 2021PR Week Awards - Best Use of Media Relations 2020Webbys - Honoree in Social: Education &amp; Discovery 2019Campaign Creative Tech Awards - Grand Prix, Judges' Choice 2017 Campaign Creative Tech Awards - Gold in Experiential Technology 2017 Creative Circle - Silver in Regional Poster Design 2017Creative Circle - Bronze in Spatial Design 2017 DMA - Bronze in Technology 2017 Music &amp; Sound Awards - Gold in Sound Design 2013 One Show, Eurobest, Kinsale, Webby, Cristal, Gerety, The Drum, DMA &amp; BIMA - Shortlisted Press Campaign - Creative Future Leader 2017 The Drum - Global Woman of the Year Nominee 2017Campaign - Top 10 Digital Innovation 2014 Campaign - Creative Highlight 2012 Creativity Online - Editor's Pick 2017 &amp; 2016 Lürzer’s Archive - 2017, 2016, 2014 &amp; 2009 Fast Company, Campaign, Designboom, The Drum, MIT Tech Review &amp; Frankie - Interviewed https://pansyaung.com/Visa Mon, 11 May 2026 23:15:11 +0000 Pansy Aung | Creative Portfolio https://pansyaung.com/Visa Part workflow design, part creative system, part making fintech sound a little more human. “This is a game changer for us, it gives us the ability to scale marketing production quickly while maintaining the brand consistency that’s crucial to the business.” Fernando Camilo, Content Director, Visa Visa had a powerful GenAI tool but turning it into something teams could actually use, at speed, at scale, and always on-brand, was the real challenge. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a04769a8e6cbda017bfb22489855c582fc5a9f2790d50f00e84a571933a55518/Convert-to-GIF-project-2.gif" data-mid="248160842" border="0" src="https://freight.cargo.site/w/1000/i/a04769a8e6cbda017bfb22489855c582fc5a9f2790d50f00e84a571933a55518/Convert-to-GIF-project-2.gif" /> We developed workflows, prompt playbooks and modular templates that made content creation faster and more consistent across CRM, social, sales enablement and presentations. Then took it further with Visa Launchpad, a unified platform giving marketing teams on-demand access to best-in-class AI marketing apps, all in one place. <img width="2908" height="1672" width_o="2908" height_o="1672" data-src="https://freight.cargo.site/t/original/i/997389be4cc7d0e9ed16db2a373648d462bf465223aec8af2e6663e63e9f7f75/hbOKp4euRzRV2o669HoURDZ2Pnk.jpg" data-mid="248161031" border="0" src="https://freight.cargo.site/w/1000/i/997389be4cc7d0e9ed16db2a373648d462bf465223aec8af2e6663e63e9f7f75/hbOKp4euRzRV2o669HoURDZ2Pnk.jpg" /><img width="2982" height="1563" width_o="2982" height_o="1563" data-src="https://freight.cargo.site/t/original/i/683e06cf1150cda8b4aa6d406598590e1f1c33eab84a1a0b282a1d14055c97bd/Screenshot-2026-05-12-at-01.22.06.png" data-mid="248161007" border="0" src="https://freight.cargo.site/w/1000/i/683e06cf1150cda8b4aa6d406598590e1f1c33eab84a1a0b282a1d14055c97bd/Screenshot-2026-05-12-at-01.22.06.png" /> Now anyone — in-house or external — can create on-brand content without losing consistency. Faster, more efficient, and always unmistakably Visa. <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/cdffa1b2ae075ac7179907d40e7fb4aa99f05fcf1cd842de40b2ee9a821ec3f8/ezgif-7df9fd0182c06e.gif" data-mid="248161241" border="0" src="https://freight.cargo.site/w/800/i/cdffa1b2ae075ac7179907d40e7fb4aa99f05fcf1cd842de40b2ee9a821ec3f8/ezgif-7df9fd0182c06e.gif" /> <img width="968" height="720" width_o="968" height_o="720" data-src="https://freight.cargo.site/t/original/i/c17bca64d3ec9685c895d8eaac408812ec869251e92b0c18d0e4c1a4a1a631f4/idP1A4B1nMPsXO5B3OIFRnRgNJE.gif" data-mid="248161119" border="0" data-scale="76" src="https://freight.cargo.site/w/968/i/c17bca64d3ec9685c895d8eaac408812ec869251e92b0c18d0e4c1a4a1a631f4/idP1A4B1nMPsXO5B3OIFRnRgNJE.gif" /> CD: Pansy Aung https://pansyaung.com/MenoVest Wed, 19 Oct 2022 21:37:04 +0000 Pansy Aung | Creative Portfolio https://pansyaung.com/MenoVest Started a very heated conversation about menopause. Literally. There is not enough support from senior leadership team for women going through menopause at work due to a lack of awareness and understanding. And let’s face it, the teams are almost always men. So how do we help them build empathy towards it? By making them experience it.&nbsp;.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } MenoVest is a menopause training tool which simulates the feeling of a hot flush, one of the most commonly reported symptoms of menopause. To launch it, we enlisted MPs, presenters and celebrities to wear the heated vest and describe the discomfort. It has since been featured by The Guardian, The Telegraph, Good Morning Britain, Forbes, BBC News and BBC Radio. Several companies have hired the Menovest to increase allyship within their workplace. <img width="1200" height="630" width_o="1200" height_o="630" data-src="https://freight.cargo.site/t/original/i/5cf27d64aad71c32ce0cf8577cebd5507378d33920da22c4d6135d40af582371/8096.jpg" data-mid="156431132" border="0" src="https://freight.cargo.site/w/1000/i/5cf27d64aad71c32ce0cf8577cebd5507378d33920da22c4d6135d40af582371/8096.jpg" /> <img width="1328" height="860" width_o="1328" height_o="860" data-src="https://freight.cargo.site/t/original/i/16684202051b60b3d9b62f41068fbcb06208aba0a2e759c9bdddb3abe7fffe10/f1a9b3_01e3ea44733448569d7894c2908f05a4_mv2.jpg" data-mid="156431133" border="0" src="https://freight.cargo.site/w/1000/i/16684202051b60b3d9b62f41068fbcb06208aba0a2e759c9bdddb3abe7fffe10/f1a9b3_01e3ea44733448569d7894c2908f05a4_mv2.jpg" /> <img width="1328" height="860" width_o="1328" height_o="860" data-src="https://freight.cargo.site/t/original/i/a465fb9476d4739b8aa3d98f1300715e1e1cf0c77864097c95e598485cb12de4/f1a9b3_6de4469191dc43caaf6ab936361c8f58_mv2.jpg" data-mid="156431134" border="0" src="https://freight.cargo.site/w/1000/i/a465fb9476d4739b8aa3d98f1300715e1e1cf0c77864097c95e598485cb12de4/f1a9b3_6de4469191dc43caaf6ab936361c8f58_mv2.jpg" /> <img width="1328" height="860" width_o="1328" height_o="860" data-src="https://freight.cargo.site/t/original/i/dfcc18d36e01fead01558352f4d9381fbaec8081f1eebaf51b3fe7a0d74f257b/f1a9b3_6ee81cdb4e5e419e813496385342b0d2_mv2.jpg" data-mid="156431135" border="0" src="https://freight.cargo.site/w/1000/i/dfcc18d36e01fead01558352f4d9381fbaec8081f1eebaf51b3fe7a0d74f257b/f1a9b3_6ee81cdb4e5e419e813496385342b0d2_mv2.jpg" /> <img width="1328" height="860" width_o="1328" height_o="860" data-src="https://freight.cargo.site/t/original/i/1f835ca725e5729c57ce8388f3d7783ff69c3aa28e7260a9fe837a5b8f6b2b3a/f1a9b3_66702c52497a45b6ae033e2dc1a9cefa_mv2.jpg" data-mid="156431136" border="0" src="https://freight.cargo.site/w/1000/i/1f835ca725e5729c57ce8388f3d7783ff69c3aa28e7260a9fe837a5b8f6b2b3a/f1a9b3_66702c52497a45b6ae033e2dc1a9cefa_mv2.jpg" /> <img width="752" height="487" width_o="752" height_o="487" data-src="https://freight.cargo.site/t/original/i/282798866979fbc524ec6b0092f95190f91bdb597cd601a358b8e2ff22887ac8/f1a9b3_a388f5ed19174b70a04e29a694359c4e_mv2.jpg" data-mid="156431137" border="0" src="https://freight.cargo.site/w/752/i/282798866979fbc524ec6b0092f95190f91bdb597cd601a358b8e2ff22887ac8/f1a9b3_a388f5ed19174b70a04e29a694359c4e_mv2.jpg" /> <img width="2500" height="1563" width_o="2500" height_o="1563" data-src="https://freight.cargo.site/t/original/i/50f4fcc843491cfc52cb245099acdf4f9a9aeaeb36219cc87fbea1642bb381ba/TELEMMGLPICT000301162655_trans_NvBQzQNjv4BqpVlberWd9EgFPZtcLiMQf0Rf_Wk3V23H2268P_XkPxc.jpg" data-mid="156431140" border="0" src="https://freight.cargo.site/w/1000/i/50f4fcc843491cfc52cb245099acdf4f9a9aeaeb36219cc87fbea1642bb381ba/TELEMMGLPICT000301162655_trans_NvBQzQNjv4BqpVlberWd9EgFPZtcLiMQf0Rf_Wk3V23H2268P_XkPxc.jpg" /> The ‘wokeness’ of it all provoked the Daily Mail so much it became front page news. I see that as a win. <img width="534" height="692" width_o="534" height_o="692" data-src="https://freight.cargo.site/t/original/i/ce4f04c38810aedd96bdaa1eada14be9f704e3cbad16dc26a5600de2efb5775c/1668235787622.jpg" data-mid="159686844" border="0" src="https://freight.cargo.site/w/534/i/ce4f04c38810aedd96bdaa1eada14be9f704e3cbad16dc26a5600de2efb5775c/1668235787622.jpg" />I developed this idea for menopause support organisation Over the Bloody Moon during my mat leave. They found a sponsor and launched the campaign 10 months later. https://pansyaung.com/Barclays Tue, 09 Feb 2021 00:04:26 +0000 Pansy Aung | Creative Portfolio https://pansyaung.com/Barclays Building employability in a social-first world. Barclays wanted to help young people become more employable in a world where social profiles matter as much as CVs. We created a platform that combined workshops, storytelling and a social-first CV builder to help young people present themselves more confidently online. .vimeo-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .vimeo-container iframe { position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: 0; } Creatives: Pansy Aung &amp; Senan Lee, Director: David Stoddart https://pansyaung.com/Misk Mon, 08 Feb 2021 23:49:16 +0000 Pansy Aung | Creative Portfolio https://pansyaung.com/Misk The future of work can be what? Recently, the World Economic Forum predicted that 65% of kids in school today will have jobs in the future that don't currently exist. Misk wanted these conversations to feel tangible. We turned emerging behaviours, technologies and cultural shifts into speculative job roles, experiences and artefacts designed to provoke discussion around what comes next. <img width="1000" height="562" width_o="1000" height_o="562" data-src="https://freight.cargo.site/t/original/i/77375b920272c009b484f24d1247c3945051ea0aff4791ad36526c8101149a25/MiSK-1280x720-Blockchain-Banking-Engineer_1000.jpg" data-mid="98253500" border="0" src="https://freight.cargo.site/w/1000/i/77375b920272c009b484f24d1247c3945051ea0aff4791ad36526c8101149a25/MiSK-1280x720-Blockchain-Banking-Engineer_1000.jpg" />Each morning during the event, we would listen to a high profile panel discussion and conceptualize a variety of futuristic job roles based on the panelists' predictions, comments or narrative of conversation. <img width="1000" height="562" width_o="1000" height_o="562" data-src="https://freight.cargo.site/t/original/i/e6d65701c06d60eb1e67b588492a037919c7d36667a431f9d3654e3140353035/MiSK-1280x720-Landfill-Recycler_1000.jpg" data-mid="98253501" border="0" src="https://freight.cargo.site/w/1000/i/e6d65701c06d60eb1e67b588492a037919c7d36667a431f9d3654e3140353035/MiSK-1280x720-Landfill-Recycler_1000.jpg" />Once agreed, we would brief concept artist, Florian de Gesincourt, to beautifully illustrate the chosen job role to life. <img width="1000" height="562" width_o="1000" height_o="562" data-src="https://freight.cargo.site/t/original/i/969537c5b7f35987ca180a6472396995ae8234fd6d1b642cd0dbad9c8da1f110/MiSK-1280x720-Public-Technology-Ethicist-_1000.jpg" data-mid="98253503" border="0" src="https://freight.cargo.site/w/1000/i/969537c5b7f35987ca180a6472396995ae8234fd6d1b642cd0dbad9c8da1f110/MiSK-1280x720-Public-Technology-Ethicist-_1000.jpg" /> De Gesincourt had been chosen for his award-winning artwork, including films such as 'Jurassic World' and Steven Spielberg's highly anticipated 'Ready Player One'. <img width="1000" height="562" width_o="1000" height_o="562" data-src="https://freight.cargo.site/t/original/i/9cc98644ca147685460a4c22b50c6adf6dee60b3f59524553e2438c08da2343a/MiSK-1280x720-Remote-Robotic-Surgeon_1000.jpg" data-mid="98253504" border="0" src="https://freight.cargo.site/w/1000/i/9cc98644ca147685460a4c22b50c6adf6dee60b3f59524553e2438c08da2343a/MiSK-1280x720-Remote-Robotic-Surgeon_1000.jpg" />After refining the image all day, retouching studio Happy Finish would take over from De Gesincourt and work through the early hours of the morning, colouring the image in time for it to be displayed in Davos and posted online the next morning. <img width="1000" height="562" width_o="1000" height_o="562" data-src="https://freight.cargo.site/t/original/i/e80cac50811bd142562009c35e7d67a83937ef963d515382134802735667ed53/MiSK-1280x720-National-Identity-Conservationist_1000.jpg" data-mid="98253502" border="0" src="https://freight.cargo.site/w/1000/i/e80cac50811bd142562009c35e7d67a83937ef963d515382134802735667ed53/MiSK-1280x720-National-Identity-Conservationist_1000.jpg" />In total, we produced 6 reactive illustrations in 120 hours flat and covered a wide range of topical discussions at the World Economic Forum, including blockchain technology, national identity and robotic workforces. <img width="1000" height="562" width_o="1000" height_o="562" data-src="https://freight.cargo.site/t/original/i/27305638a43e12709d4e9d0502e5298bc8fc614e6357c81e836cb3b2d5d70322/MiSK-1280x720-Superstructure-Printer_1000.jpg" data-mid="98253506" border="0" src="https://freight.cargo.site/w/1000/i/27305638a43e12709d4e9d0502e5298bc8fc614e6357c81e836cb3b2d5d70322/MiSK-1280x720-Superstructure-Printer_1000.jpg" /><img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/d60df50b470273de3440adf9b8fa5d9a3b70cfac6f7f26856023eeaeff05194e/Misk-PR-Pictures-Gif2_9.gif" data-mid="98253507" border="0" src="https://freight.cargo.site/w/1000/i/d60df50b470273de3440adf9b8fa5d9a3b70cfac6f7f26856023eeaeff05194e/Misk-PR-Pictures-Gif2_9.gif" />Creatives: Pansy Aung &amp; Senan Lee, Illustrator: Florian de Gesincourt https://pansyaung.com/Western-Union Tue, 09 Feb 2021 15:53:21 +0000 Pansy Aung | Creative Portfolio https://pansyaung.com/Western-Union Money is emotion. Many migrants working in the West are not able to visit their families back home as often as they would like, so West Union gave them the opportunity to send a mini version of themselves home using 3D technology. .vimeo-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .vimeo-container iframe { position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: 0; }   Those who can't attend the 3D photo booth events can also 'send themselves home' by creating a 360° photo of themselves with our Facebook app. AwardsBIMA - Shortlisted in ImmersiveBrand Republic Digital Awards - Shortlisted in IntegratedBrand Republic Digital Awards - Shortlisted in Financial Services <img width="670" height="447" width_o="670" height_o="447" data-src="https://freight.cargo.site/t/original/i/fd4cbfb212de0a29390425c1e818eeb6bf8481a1a3f6b98768c7aba6a14fb45d/Filipino-model-with-3D-print11.jpg" data-mid="98327891" border="0" src="https://freight.cargo.site/w/670/i/fd4cbfb212de0a29390425c1e818eeb6bf8481a1a3f6b98768c7aba6a14fb45d/Filipino-model-with-3D-print11.jpg" /><img width="670" height="974" width_o="670" height_o="974" data-src="https://freight.cargo.site/t/original/i/6900b3d67f0ab1a0a6d6b29b4e604361f0da356f422193dbf51bafbddd721bf9/WU_670px_1.png" data-mid="98327892" border="0" src="https://freight.cargo.site/w/670/i/6900b3d67f0ab1a0a6d6b29b4e604361f0da356f422193dbf51bafbddd721bf9/WU_670px_1.png" /><img width="670" height="377" width_o="670" height_o="377" data-src="https://freight.cargo.site/t/original/i/188d2d6925a73bfcbb86e7239bd93e75fbae2d9b79b1d5f6479c1bd928d45c35/10178445_10152368133350097_1117379634_n_670px.jpg" data-mid="98327889" border="0" src="https://freight.cargo.site/w/670/i/188d2d6925a73bfcbb86e7239bd93e75fbae2d9b79b1d5f6479c1bd928d45c35/10178445_10152368133350097_1117379634_n_670px.jpg" /><img width="670" height="1483" width_o="670" height_o="1483" data-src="https://freight.cargo.site/t/original/i/b7f6f4fb4f433a75cadb7c7f8e3b8b24fd2b9264495b96c85bab437fba212b16/WU_670px_2.png" data-mid="98327893" border="0" src="https://freight.cargo.site/w/670/i/b7f6f4fb4f433a75cadb7c7f8e3b8b24fd2b9264495b96c85bab437fba212b16/WU_670px_2.png" /><img width="670" height="1005" width_o="670" height_o="1005" data-src="https://freight.cargo.site/t/original/i/ed88a9c0ad999a15fe731f0096c61f4d40e5e7a618f59d11f2d1e8e73ddcd404/BV4B0453.JPG" data-mid="98327890" border="0" src="https://freight.cargo.site/w/670/i/ed88a9c0ad999a15fe731f0096c61f4d40e5e7a618f59d11f2d1e8e73ddcd404/BV4B0453.JPG" />Creatives: Pansy Aung &amp; Anna Sweet, Developer: Profero https://pansyaung.com/Leffe Wed, 19 Oct 2022 23:19:54 +0000 Pansy Aung | Creative Portfolio https://pansyaung.com/Leffe Challenging wine for a place at the dining table. Leffe wants to be the go-to beer for meals in Italy. A challenging dream for a Belgian beer, in a country where food and wine traditions are strong. So how could we convince Italians to switch wine for Leffe at the dining table?We worked with the makers of Masterchef and produced the first one minute and first Instagram native cooking show. .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } And launched a massive 360” full funnel campaign with a single minded message, “Double the Taste with Leffe”. <img width="1000" height="1414" width_o="1000" height_o="1414" data-src="https://freight.cargo.site/t/original/i/3dc6e4757d0c324d22e47bc378175a721a2493e8fa80b4dcb21a8e0bfa9b5f9f/Leffe_DoubleTaste2022_Key-Visual-HERO_297mmx420mm_IT-RGB2.gif" data-mid="156432831" border="0" src="https://freight.cargo.site/w/1000/i/3dc6e4757d0c324d22e47bc378175a721a2493e8fa80b4dcb21a8e0bfa9b5f9f/Leffe_DoubleTaste2022_Key-Visual-HERO_297mmx420mm_IT-RGB2.gif" /><img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/06de7856c64e9421b4865822f1052bc01d48b58a01706c8bb6941724e4227e72/web-mockup-V3-right.jpg" data-mid="156433013" border="0" src="https://freight.cargo.site/w/1000/i/06de7856c64e9421b4865822f1052bc01d48b58a01706c8bb6941724e4227e72/web-mockup-V3-right.jpg" /> CD: Pansy Aung, Creative: Lorenzo Marri, Art Direction &amp; Design: Barbara Coelho, The Leffe Kitchen: Socially Powerful https://pansyaung.com/IOC Tue, 12 May 2026 01:04:23 +0000 Pansy Aung | Creative Portfolio https://pansyaung.com/IOC Starting a movement with a ping. **NDA. Case study upon request.** <img width="2560" height="1434" width_o="2560" height_o="1434" data-src="https://freight.cargo.site/t/original/i/f95cb10d9281abc827fdd988c3a0000ebe7882fc0f75a35cc855809d524e6dc5/The-Olympic-Day-promotes-Lets-Move-initiative-scaled.jpg" data-mid="248161781" border="0" src="https://freight.cargo.site/w/1000/i/f95cb10d9281abc827fdd988c3a0000ebe7882fc0f75a35cc855809d524e6dc5/The-Olympic-Day-promotes-Lets-Move-initiative-scaled.jpg" /> 80% of young people are not moving enough. It’s something they had to do, not something they wanted to do. Equally they didn’t see a place for themselves with the IOC.“Let’s Move? Let’s Move.” turned a mandate into an invitation, encouraging young people around the world to pick a +1 and move in ways that felt social, spontaneous and fun. The campaign rolled out globally across athletes, creators, social content, toolkits, activations and partner ecosystems designed to flex across different markets and communities. What started as a simple behavioural nudge became one of the IOC’s biggest participation initiatives outside of the games themselves. The campaign surpassed targets by 441%, generated over 380 million social interactions globally and involved 15,000 athletes across more than 100 countries.CD: Pansy Aung https://pansyaung.com/Save-Pub-Life Wed, 16 Jun 2021 13:03:19 +0000 Pansy Aung | Creative Portfolio https://pansyaung.com/Save-Pub-Life Keeping pubs alive by giving people a reason to care. Local pubs were suffering from economic drought due to lockdown, so Budweiser launched an initiative that allows beer lovers to pre-purchase their post-lockdown drinks. 20000 gift-cards were sold and 1500 pubs received £1.2m in donation in the UK alone – which is a lot of pints. The scheme got picked by 21 different markets, bringing in $11.56m of much needed fund for 24,126 global venues and millions earned in media impression. Awards One Show - Merit for Social Impact 2021PR Week Awards - Best Use of Media Relations 2020 CorpComms Awards - Shortlisted for Corporate Purpose 2020