A campaign to launch Cocaine Unwrapped, a Dartmouth Film documentary by Rachel Seifert about the cocaine industry.
A white carpet premiere was held at the Prince Charles Cinema on Leicester Square with a Q&A session involving guest speakers: Ariel Moutsatsos (Head of Public Affairs at the Mexican Embassy, Mike Trace (Chairman of the International Drug Policy Consortium and the former deputy UK drug tsar) and Grace Livingstone of the Latin American Bureau and author of Inside Colombia: Drugs, Democracy and War and chaired by Sir Ian Kennedy, Chair of the Independent Parliamentary Standards Authority.
On launch night a sound design piece was played in the darkness of the cinema, in order to introduce the subject matter before the film started. This was shortlisted for the Kinsale Shark Awards.
It was then adapted it into a radio ad to promote the launch of CocaineUnrwapped.com. This won the award for best sound design at the Music & Sound Awards.
The campaign also won a Leo Burnett GPC 8 Ball and was a Campaign Magazine's Creative Highlight.
I also designed the film poster.
Creatives: Pansy Aung & Anna Sweet, Designer: Pansy Aung
