We worked with the makers of Masterchef and produced the first one minute and first Instagram native cooking show.
And launched a massive 360” full funnel campaign with a single minded message, “Double the Taste with Leffe”.
![](https://freight.cargo.site/t/original/i/3dc6e4757d0c324d22e47bc378175a721a2493e8fa80b4dcb21a8e0bfa9b5f9f/Leffe_DoubleTaste2022_Key-Visual-HERO_297mmx420mm_IT-RGB2.gif)
![](https://freight.cargo.site/t/original/i/06de7856c64e9421b4865822f1052bc01d48b58a01706c8bb6941724e4227e72/web-mockup-V3-right.jpg)
CD: Pansy Aung, Creative: Lorenzo Marri, Art Direction & Design: Barbara Coelho, The Leffe Kitchen: Socially Powerful