Pansy Aung
Creative Director

Hello (.❛ ᴗ ❛.)ノ


I am a Creative Director and practical dreamer with 15+ years of experience across leading creative and in-house agencies including LEGO, BBH and AKQA. I have shaped award-winning campaigns from concept to production, building teams and work that drive cultural and commercial impact.

My foundation is in classic storytelling craft. I create human-first ideas that scale across platforms. Today, I bring that craft into emerging technology, exploring how AI expands what creativity can do.

I stay hands-on and forever curious. On weekends, you will find me windsurfing, climbing, or running after my daughter.

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Agencies
AKQA, BBH, Cheil, Digitas, Draftline, JWT, LEGO, Leo Burnett, Ogilvy and Saatchi & Saatchi

Juries & Talks
  • Gerety -  Judge 2025
  • Echo - Jury Chair 2024
  • Creative Circle - Judge 2019, 2020 & 2024
  • DMA - Judge 2017, 2021, 2022 & 2023
  • BIMA - Judge 2021
  • D&AD - Judge 2018 & 2020
  • D&AD New Blood - Judge 2019
  • Gerety - Speaker 2025
  • Middlesex University - Speaker 2021 & 2022
  • GT Scholars - Speaker 2020 & 2022
  • Creative Mentor Network - Speaker 2021
  • General Assembly - Speaker 2018
  • Birmingham Design Festival - Speaker 2017

Awards
  • Creative Circle - Silver in Experience for Positive Change 2023
  • Creative Circle - Silver in PR Stunts 2023
  • Webbys - Honoree in Social Content Series 2023
  • Caples - Bronze in Healthcare 2023
  • Caples - Bronze in B2B 2023
  • Creativepool Awards - Bronze in Social Good 2023
  • One Show - Merit in Social Impact 2021
  • PR Week Awards - Best Use of Media Relations 2020
  • Webbys - Honoree in Social: Education & Discovery 2019
  • Campaign Creative Tech Awards - Grand Prix, Judges' Choice 2017
  • Campaign Creative Tech Awards - Gold in Experiential Technology 2017
  • Creative Circle - Silver in Regional Poster Design 2017
  • Creative Circle - Bronze in Spatial Design 2017
  • DMA - Bronze in Technology 2017
  • Music & Sound Awards - Gold in Sound Design 2013
  • One Show, Eurobest, Kinsale, Webby, Cristal, Gerety, The Drum, DMA & BIMA - Shortlisted

Press
  • Campaign - Creative Future Leader 2017
  • The Drum - Global Woman of the Year Nominee 2017
  • Campaign - Top 10 Digital Innovation 2014
  • Campaign - Creative Highlight 2012
  • Creativity Online - Editor's Pick 2017 & 2016
  • Lürzer’s Archive - 2017, 2016, 2014 & 2009
  • Fast Company, Campaign, Designboom, The Drum, MIT Tech Review & Frankie - Interviewed