Hello (.❛ ᴗ ❛.)ﾉ

I'm a Creative Director and practical dreamer, usually found somewhere between structure and the mess of making things happen. For the past 15 years I've been doing that inside agencies like LEGO, BBH and AKQA, building teams along the way.

I failed Physics A level. Multiple times. My teacher told me to give up and do something creative instead. So I did. I somehow ended up married to a physicist with a PhD, which I consider my most elegant workaround

Coming from a visual storytelling background, I start with the heart, then the head. Always. I think in both flows and instinct, in creative leaps and the systems that bring it all together. My work has appeared in Fast Company and MIT Technology Review.

My days move between shaping propositions, building scalable systems, and pushing ideas until they go a bit creatively unhinged. More recently I've been exploring AI-augmented workflows and how resistance creates better creative outcomes.

I'm happiest in undefined spaces with big ambitions.

Career highlight: Seeing my work butchered on the front page of Daily Mail for being too woke. I'll wear it as a badge of honour.

︎ ︎

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Categories
Innovation, Fintech, Health & Wellness, B2B, FMCG, QSR, Charity

Agencies
AKQA, BBH, Cheil, Digitas, Draftline, JWT, LEGO, Leo Burnett, Ogilvy and Saatchi & Saatchi

Juries & Talks

• D&AD New Blood - Judge 2019 & 2026
  
• Spotlight - Judge 2026
• Gerety -  Judge 2025
• Echo - Jury Chair 2024
• Creative Circle - Judge 2019, 2020 & 2024
• DMA - Judge 2017, 2021, 2022 & 2023
  
• BIMA - Judge 2021
  

• D&AD - Judge 2018 & 2020
• Gerety - Speaker 2025
  
• Middlesex University - Speaker 2021 & 2022
• GT Scholars - Speaker 2020 & 2022
  
• Creative Mentor Network - Speaker 2021
• General Assembly - Speaker 2018
• Birmingham Design Festival - Speaker 2017

Awards

• DMA - Silver in Brand Experience 2025
  
• DMA - Silver in Health & Wellness 2025
  
• MWA - Marketing Team of the Year 2025
• MWA - Marketing Excellence and Capacity Building 2025
  
• Effie - Silver in Food & Beverage 2023
• Creative Circle - Silver in Experience for Positive Change 2023
  
• Creative Circle - Silver in PR Stunts 2023
• Webbys - Honoree in Social Content Series 2023
  
• Caples - Bronze in Healthcare 2023
  
• Caples - Bronze in B2B 2023
  
• Creativepool Awards - Bronze in Social Good 2023
• Effie - Bronze in Food & Beverage 2022
  
• One Show - Merit in Social Impact 2021
  
• PR Week Awards - Best Use of Media Relations 2020
  
• Webbys - Honoree in Social: Education & Discovery 2019
  
• Campaign Creative Tech Awards - Grand Prix, Judges' Choice 2017

• Campaign Creative Tech Awards - Gold in Experiential Technology 2017
• Creative Circle - Silver in Regional Poster Design 2017
  
• Creative Circle - Bronze in Spatial Design 2017
• DMA - Bronze in Technology 2017
• Music & Sound Awards - Gold in Sound Design 2013
• One Show, Eurobest, Kinsale, Webby, Cristal, Gerety, The Drum, DMA & BIMA - Shortlisted

Press

• Campaign - Creative Future Leader 2017
• The Drum - Global Woman of the Year Nominee 2017
  
• Campaign - Top 10 Digital Innovation 2014
• Campaign - Creative Highlight 2012
• Creativity Online - Editor's Pick 2017 & 2016
• Lürzer’s Archive - 2017, 2016, 2014 & 2009
• Fast Company, Campaign, Designboom, The Drum, MIT Tech Review & Frankie - Interviewed