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Pansy Aung
Creative Director

Big Messy Problems
Visa AI Content Engine
MenoVest
Barclays
Misk
Western Union
Leffe

Things People Took Part In
IOC
Save Pub Life
Samsung Gear S3
Record Store Day
Brixton Windmill
Stonewall
McDonald’s

Looser Stuff
OTBM
Marmite
Samsung Christmas
One Shot Movie
The Drum
Pansy Aung
 Creative Director

Hello (.❛ ᴗ ❛.)ﾉ


I'm a Creative Director, usually found somewhere between structure and the mess of making things happen. 15+ years across agencies and in-house teams, from AKQA and BBH to LEGO and AB-InBev, building teams and ideas that move the needle.

I start with the heart, then the head. AI, to me, is applied imagination. Dream up the platform. Then build what it takes to make it real everywhere it needs to show up.

Recent work spans AI content systems for Visa, a global initiative for the International Olympic Committee, and a wearable device that put menopause on the front page of the Daily Mail.

I mentor and make awareness campaigns for nonprofits in my own time. When I'm not doing that, I'm cycling, windsurfing, or running after my daughter.

Currently Creative Director, Innovation at Digitas.

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Categories
Innovation, Fintech, Health & Wellness, B2B, FMCG, QSR, Charity

Agencies
AKQA, BBH, Cheil, Digitas, Draftline, JWT, LEGO, Leo Burnett, Ogilvy and Saatchi & Saatchi

Juries & Talks
  • D&AD New Blood - Judge 2019 & 2026
  • Spotlight - Judge 2026
  • Gerety -  Judge 2025
  • Echo - Jury Chair 2024
  • Creative Circle - Judge 2019, 2020 & 2024
  • DMA - Judge 2017, 2021, 2022 & 2023
  • BIMA - Judge 2021
  • D&AD - Judge 2018 & 2020
  • Gerety - Speaker 2025
  • Middlesex University - Speaker 2021 & 2022
  • GT Scholars - Speaker 2020 & 2022
  • Creative Mentor Network - Speaker 2021
  • General Assembly - Speaker 2018
  • Birmingham Design Festival - Speaker 2017

Awards
  • DMA - Silver in Brand Experience 2025
  • DMA - Silver in Health & Wellness 2025
  • MWA - Marketing Team of the Year 2025
  • MWA - Marketing Excellence and Capacity Building 2025
  • Effie - Silver in Food & Beverage 2023
  • Creative Circle - Silver in Experience for Positive Change 2023
  • Creative Circle - Silver in PR Stunts 2023
  • Webbys - Honoree in Social Content Series 2023
  • Caples - Bronze in Healthcare 2023
  • Caples - Bronze in B2B 2023
  • Creativepool Awards - Bronze in Social Good 2023
  • Effie - Bronze in Food & Beverage 2022
  • One Show - Merit in Social Impact 2021
  • PR Week Awards - Best Use of Media Relations 2020
  • Webbys - Honoree in Social: Education & Discovery 2019
  • Campaign Creative Tech Awards - Grand Prix, Judges' Choice 2017
  • Campaign Creative Tech Awards - Gold in Experiential Technology 2017
  • Creative Circle - Silver in Regional Poster Design 2017
  • Creative Circle - Bronze in Spatial Design 2017
  • DMA - Bronze in Technology 2017
  • Music & Sound Awards - Gold in Sound Design 2013
  • One Show, Eurobest, Kinsale, Webby, Cristal, Gerety, The Drum, DMA & BIMA - Shortlisted

Press
  • Campaign - Creative Future Leader 2017
  • The Drum - Global Woman of the Year Nominee 2017
  • Campaign - Top 10 Digital Innovation 2014
  • Campaign - Creative Highlight 2012
  • Creativity Online - Editor's Pick 2017 & 2016
  • Lürzer’s Archive - 2017, 2016, 2014 & 2009
  • Fast Company, Campaign, Designboom, The Drum, MIT Tech Review & Frankie - Interviewed