Hello (.❛ ᴗ ❛.)ノ
I am a Creative Director and practical dreamer with 15+ years of experience across leading creative and in-house agencies including LEGO, BBH and AKQA. I have shaped award-winning campaigns from concept to production, building teams and work that drive cultural and commercial impact.
My foundation is in classic storytelling craft. I create human-first ideas that scale across platforms. Today, I bring that craft into emerging technology, exploring how AI expands what creativity can do.
I stay hands-on and forever curious. On weekends, you will find me windsurfing, climbing, or running after my daughter.
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Agencies
AKQA, BBH, Cheil, Digitas, Draftline, JWT, LEGO, Leo Burnett, Ogilvy and Saatchi & Saatchi
Juries & Talks
- Gerety - Judge 2025
- Echo - Jury Chair 2024
- Creative Circle - Judge 2019, 2020 & 2024
- DMA - Judge 2017, 2021, 2022 & 2023
- BIMA - Judge 2021
- D&AD - Judge 2018 & 2020
- D&AD New Blood - Judge 2019
- Gerety - Speaker 2025
- Middlesex University - Speaker 2021 & 2022
- GT Scholars - Speaker 2020 & 2022
- Creative Mentor Network - Speaker 2021
- General Assembly - Speaker 2018
- Birmingham Design Festival - Speaker 2017
Awards
- Creative Circle - Silver in Experience for Positive Change 2023
- Creative Circle - Silver in PR Stunts 2023
- Webbys - Honoree in Social Content Series 2023
- Caples - Bronze in Healthcare 2023
- Caples - Bronze in B2B 2023
- Creativepool Awards - Bronze in Social Good 2023
- One Show - Merit in Social Impact 2021
- PR Week Awards - Best Use of Media Relations 2020
- Webbys - Honoree in Social: Education & Discovery 2019
- Campaign Creative Tech Awards - Grand Prix, Judges' Choice 2017
- Campaign Creative Tech Awards - Gold in Experiential Technology 2017
- Creative Circle - Silver in Regional Poster Design 2017
- Creative Circle - Bronze in Spatial Design 2017
- DMA - Bronze in Technology 2017
- Music & Sound Awards - Gold in Sound Design 2013
- One Show, Eurobest, Kinsale, Webby, Cristal, Gerety, The Drum, DMA & BIMA - Shortlisted
Press
- Campaign - Creative Future Leader 2017
- The Drum - Global Woman of the Year Nominee 2017
- Campaign - Top 10 Digital Innovation 2014
- Campaign - Creative Highlight 2012
- Creativity Online - Editor's Pick 2017 & 2016
- Lürzer’s Archive - 2017, 2016, 2014 & 2009
- Fast Company, Campaign, Designboom, The Drum, MIT Tech Review & Frankie - Interviewed
