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Pansy Aung
Creative Director

Big Messy Problems
Visa AI Content Engine
MenoVest
Barclays
Misk
Western Union
Leffe

Things People Took Part In
IOC
Save Pub Life
Samsung Gear S3
Record Store Day
Brixton Windmill
Stonewall
McDonald’s

Looser Stuff
OTBM
Marmite
Samsung Christmas
One Shot Movie
The Drum
Pansy Aung
 Creative Director
Indie 🖤

To mark a decade of support for independent record stores, we decided to create a campaign based around a 10th Birthday Balloon.


Witty lines and a record motif were sprayed onto balloons in true Punk DIY and given to shops and vinyl fans to show their support.


We also created the event’s new logo with designer Hamlet Auyeung. This was then subsequently applied to all new communications and a range of branded merchandise.


Creatives: Pansy Aung & Senan Lee, Designers: Pansy Aung, Senan Lee & Hamlet Auyeung


We love Record Store Day and decided to support SOHO's record stores by creating a poster campaign in which the independent shops and restaurants of SOHO could use to promote their fellow independent record stores.


'Pizza' Illustrated by Toby Leigh

‘Breast' Illustrated by Jordon Cheung
'Button' Illustrated by Dave Anderson
'Coffee' Illustrated by Paul Bower

'Liquorice' Photographed by Dave Dye
'Ramen' Illustrated by Chris Gilvan Cartwright


Creatives: Pansy Aung & Senan Lee