![](https://freight.cargo.site/t/original/i/97a9232c9a4f3b2f4c4c04cbe495780f8726587490dcad244957450527098ab9/RSD-poster_sm_1340_c.jpg)
Witty lines and a record motif were sprayed onto balloons in true Punk DIY and given to shops and vinyl fans to show their support.
![](https://freight.cargo.site/t/original/i/bad042bc0119b165bdc60ebb62b23799607b1107c779de12201c859d8ec77dd8/RSD-balloons-with-lines-set_sm_1340_c.jpg)
We also created the event’s new logo with designer Hamlet Auyeung. This was then subsequently applied to all new communications and a range of branded merchandise.
![](https://freight.cargo.site/t/original/i/30f90837d2a9a06798d906e3cf2ea56d0d2dd0d0fe147ce9ef6628cf487f6c8a/Screen-Shot-2017-04-20-at-14.38.27_1000.png)
Creatives: Pansy Aung & Senan Lee, Designers: Pansy Aung, Senan Lee & Hamlet Auyeung
We love Record Store Day and decided to support SOHO's record stores by creating a poster campaign in which the independent shops and restaurants of SOHO could use to promote their fellow independent record stores.
![](https://freight.cargo.site/t/original/i/eb33467b5dc36375a4933fc80e46ec96b44d0fb483d8dff0ce5bb04c39060dc8/All6_1340_c.jpg)
'Pizza' Illustrated by Toby Leigh
![](https://freight.cargo.site/t/original/i/bc81df013d42408dc566385d88c14057b752778eecb22a26d3a87254449cbb6e/PizzaW_1340_c.jpg)
‘Breast' Illustrated by Jordon Cheung
![](https://freight.cargo.site/t/original/i/375e9aeaa3fad1d81cbaa09acab727f75b9c7aed9cbc55e2d94250111d1fdf1b/BreastW1_1340_c.jpg)
![](https://freight.cargo.site/t/original/i/15f5114eef7fa584c8ead9c23580398967eb545838fa7a379da636cdfd41b340/ButtonWeb_1340_c.jpg)
'Coffee' Illustrated by Paul Bower
![](https://freight.cargo.site/t/original/i/8fdd037dcdc9a9d0c53021f1a96f39a8f4e458dd8836455dd6ed4e4b09cf6052/CoffeeW1_1340_c.jpg)
'Liquorice' Photographed by Dave Dye
![](https://freight.cargo.site/t/original/i/7d9f94f321ea79a623539c1833bb40d7bba9489389b99ddfbfd7c2c4ad76c74b/SweetW1_1340_c.jpg)
![](https://freight.cargo.site/t/original/i/fe03f60db0698d56e8e1bfb927203fbaeb5186ca296426eab70957f1b64dff69/RamenW1_1340_c.jpg)
![](https://freight.cargo.site/t/original/i/7635d93f2dd5e18dbf9961a7b4c6adb615ed44d8a5c834f6900efd4c1749f1e2/ButtonW2_1340_c.jpg)
![](https://freight.cargo.site/t/original/i/70426859853a2e79c2a22bec0b2fee6bc4c24b12573785a337765e8bfcb8e07d/RamenW4_1340_c.jpg)
![](https://freight.cargo.site/t/original/i/c3038f40c8c520a4db069df76ebb4a2463c8f9df8df1281d4de64e78741196e6/CoffeW2_1340_c.jpg)
![](https://freight.cargo.site/t/original/i/744e5bc176ef0f3ae4dabbd8e0ffc612bf970ff05ba1ff184b452e6d375eda4d/SweetW2_1340_c.jpg)
![](https://freight.cargo.site/t/original/i/c5a53adab881a9117963863eedeb225256471112821d702cb3250ec315f7849c/BreastW2_1340_c.jpg)
![](https://freight.cargo.site/t/original/i/6c9b9688d299fade22b9ae0988101a97e0b63b13a593d5485033ce20bb8228b8/RamenW2_1340_c.jpg)
![](https://freight.cargo.site/t/original/i/746ca2d33725d2526e5fa2d3c485578799a97f04473c7df62c35510e1125de3b/ButtonW3_1340_c.jpg)
![](https://freight.cargo.site/t/original/i/b9dd691db4e4068e9ffe0ccfc55e013155ade60f68a2226d4521698cc8b01780/SweetW3_1340_c.jpg)
Creatives: Pansy Aung & Senan Lee