So how do we help them build empathy towards it? By making them experience it.
MenoVest is a menopause training tool which simulates the feeling of a hot flush, one of the most commonly reported symptoms of menopause. To launch it, we enlisted MPs, presenters and celebrities to wear the heated vest and describe the discomfort.
It has since been featured by The Guardian, The Telegraph, Good Morning Britain, Forbes, BBC News and BBC Radio. Several companies have hired the Menovest to increase allyship within their workplace.
The ‘wokeness’ of it all provoked the Daily Mail so much it became front page news. I see that as a win.
I developed this idea for menopause support organisation Over the Bloody Moon during my mat leave. They found a sponsor and launched the campaign 10 months later.