Misk — Pansy Aung | Creative Portfolio

The future of work can be what?

Recently, the World Economic Forum predicted that 65% of kids in school today will have jobs in the future that don't currently exist.

Misk wanted these conversations to feel tangible.

We turned emerging behaviours, technologies and cultural shifts into speculative job roles, experiences and artefacts designed to provoke discussion around what comes next.

Each morning during the event, we would listen to a high profile panel discussion and conceptualize a variety of futuristic job roles based on the panelists' predictions, comments or narrative of conversation.

Once agreed, we would brief concept artist, Florian de Gesincourt, to beautifully illustrate the chosen job role to life.

De Gesincourt had been chosen for his award-winning artwork, including films such as 'Jurassic World' and Steven Spielberg's highly anticipated 'Ready Player One'.

After refining the image all day, retouching studio Happy Finish would take over from De Gesincourt and work through the early hours of the morning, colouring the image in time for it to be displayed in Davos and posted online the next morning.

In total, we produced 6 reactive illustrations in 120 hours flat and covered a wide range of topical discussions at the World Economic Forum, including blockchain technology, national identity and robotic workforces.

Creatives: Pansy Aung & Senan Lee, Illustrator: Florian de Gesincourt