20000 gift-cards were sold and 1500 pubs received £1.2m in donation in the UK alone – which is a lot of pints. The scheme got picked by 21 different markets, bringing in $11.56m of much needed fund for 24,126 global venues and millions earned in media impression.
Awards
One Show - Merit for Social Impact 2021
PR Week Awards - Best Use of Media Relations 2020
CorpComms Awards - Shortlisted for Corporate Purpose 2020