Pansy Aung
Creative Director • Art Director
Local pubs were suffering from economic drought due to lockdown, so Budweiser launched an initiative that allows beer lovers to pre-purchase their post-lockdown drinks.

20000 gift-cards were sold and 1500 pubs received £1.2m in donation in the UK alone – which is a lot of pints. The scheme got picked by 21 different markets, bringing in $11.56m of much needed fund for 24,126 global venues and millions earned in media impression.


Awards
One Show - Merit for Social Impact 2021
PR Week Awards - Best Use of Media Relations 2020
CorpComms Awards - Shortlisted for Corporate Purpose 2020