**NDA. Case study upon request.**
80% of young people are not moving enough. It’s something they had to do, not something they wanted to do. Equally they didn’t see a place for themselves with the IOC.
“Let’s Move? Let’s Move.” turned a mandate into an invitation, encouraging young people around the world to pick a +1 and move in ways that felt social, spontaneous and fun.
The campaign rolled out globally across athletes, creators, social content, toolkits, activations and partner ecosystems designed to flex across different markets and communities.
What started as a simple behavioural nudge became one of the IOC’s biggest participation initiatives outside of the games themselves.
The campaign surpassed targets by 441%, generated over 380 million social interactions globally and involved 15,000 athletes across more than 100 countries.
CD: Pansy Aung