This campaign launched the UK edition of Wired Magazine. We positioned Wired as the future and since no one can see the future, we created a copy-based campaign that updated people with messages about what the future was up to throughout the day, making use of time-sensitive digital media. It was awarded Magazine launch of the year by the British Society of Magazine Editors.
The campaign then continued to present a number of messages about what the future was up to and what we could expect to find in subsequent editions.
Creatives: Pansy Aung & Anna Sweet, Designers: Pansy Aung & Robbie Graham