Hello (.❛ ᴗ ❛.)ﾉ

I am a Creative Director and practical dreamer with 15+ years of experience across leading creative and in-house agencies including LEGO, BBH and AKQA. I have shaped award-winning campaigns from concept to production, building teams and work that drive cultural and commercial impact.

My foundation is in classic storytelling craft. I create human-first ideas that scale across platforms. Today, I bring that craft into emerging technology, exploring how AI expands what creativity can do.

I stay hands-on and forever curious. On weekends, you will find me windsurfing, climbing, or running after my daughter.

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Agencies
AKQA, BBH, Cheil, Digitas, Draftline, JWT, LEGO, Leo Burnett, Ogilvy and Saatchi & Saatchi

Juries & Talks

Gerety - Judge 2025
Echo - Jury Chair 2024
Creative Circle - Judge 2019, 2020 & 2024
DMA - Judge 2017, 2021, 2022 & 2023
BIMA - Judge 2021

D&AD - Judge 2018 & 2020
D&AD New Blood - Judge 2019
Gerety - Speaker 2025
Middlesex University - Speaker 2021 & 2022
GT Scholars - Speaker 2020 & 2022
Creative Mentor Network - Speaker 2021
General Assembly - Speaker 2018
Birmingham Design Festival - Speaker 2017

Awards

Creative Circle - Silver in Experience for Positive Change 2023
Creative Circle - Silver in PR Stunts 2023
Webbys - Honoree in Social Content Series 2023
Caples - Bronze in Healthcare 2023
Caples - Bronze in B2B 2023
Creativepool Awards - Bronze in Social Good 2023
One Show - Merit in Social Impact 2021
PR Week Awards - Best Use of Media Relations 2020
Webbys - Honoree in Social: Education & Discovery 2019
Campaign Creative Tech Awards - Grand Prix, Judges' Choice 2017

Campaign Creative Tech Awards - Gold in Experiential Technology 2017
Creative Circle - Silver in Regional Poster Design 2017
Creative Circle - Bronze in Spatial Design 2017
DMA - Bronze in Technology 2017
Music & Sound Awards - Gold in Sound Design 2013
One Show, Eurobest, Kinsale, Webby, Cristal, Gerety, The Drum, DMA & BIMA - Shortlisted

Press

Campaign - Creative Future Leader 2017
The Drum - Global Woman of the Year Nominee 2017
Campaign - Top 10 Digital Innovation 2014
Campaign - Creative Highlight 2012
Creativity Online - Editor's Pick 2017 & 2016
Lürzer’s Archive - 2017, 2016, 2014 & 2009
Fast Company, Campaign, Designboom, The Drum, MIT Tech Review & Frankie - Interviewed