Hello (.❛ ᴗ ❛.)ﾉ

I’m a hands-on Creative Director and Art Director with 15+ years of experience at top creative and in-house agencies. A practical dreamer, I’ve a proven track record in leading award-winning integrated campaigns from concept to production.

Crafting meaningful impact - whether on social, on screens, on the street or all of the above, is my happy place.

I’m also an active industry mentor and enjoy making awareness campaigns for nonprofits in my own time.

In the weekends you’ll find me cycling, windsurfing or running after my daughter.

Recent career highlight: Seeing my campaign butchered on the front page of Daily Mail for being too woke. I’ll wear it as a badge of honour.

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Agencies
AKQA, BBH, Cheil, Digitas, Draftline, JWT, LEGO, Leo Burnett, Ogilvy and Saatchi & Saatchi

Juries & Talks

Gerety - Gold Jury 2025
Echo - Jury Chair 2024
Creative Circle - Judge 2019, 2020 & 2024
DMA - Judge 2017, 2021, 2022 & 2023
BIMA - Judge 2021

D&AD - Judge 2018 & 2020
D&AD New Blood - Judge 2019
Middlesex University - Speaker 2021 & 2022
GT Scholars - Speaker 2020 & 2022
Creative Mentor Network - Speaker 2021
General Assembly - Speaker 2018
Birmingham Design Festival - Speaker 2017

Awards

Creative Circle - Silver in Experience for Positive Change 2023
Creative Circle - Silver in PR Stunts 2023
Webbys - Honoree in Social Content Series 2023
Caples - Bronze in Healthcare 2023
Caples - Bronze in B2B 2023
Creativepool Awards - Bronze in Social Good 2023
One Show - Merit in Social Impact 2021
PR Week Awards - Best Use of Media Relations 2020
Webbys - Honoree in Social: Education & Discovery 2019
Campaign Creative Tech Awards - Grand Prix, Judges' Choice 2017

Campaign Creative Tech Awards - Gold in Experiential Technology 2017
Creative Circle - Silver in Regional Poster Design 2017
Creative Circle - Bronze in Spatial Design 2017
DMA - Bronze in Technology 2017
Music & Sound Awards - Gold in Sound Design 2013
One Show, Eurobest, Kinsale, Webby, Cristal, Gerety, The Drum, DMA & BIMA - Shortlisted

Press

Campaign - Creative Future Leader 2017
The Drum - Global Woman of the Year Nominee 2017
Campaign - Top 10 Digital Innovation 2014
Campaign - Creative Highlight 2012
Creativity Online - Editor's Pick 2017 & 2016
Lürzer’s Archive - 2017, 2016, 2014 & 2009
Fast Company, Campaign, Designboom, The Drum, MIT Tech Review & Frankie - Interviewed