Hello (.❛ ᴗ ❛.)ﾉ

I’m a Creative Director and practical dreamer, usually found somewhere between structure and the mess of making things happen. For the past 15+ years I’ve been doing that inside agencies like LEGO, BBH and AKQA, building teams along the way.

Coming from a visual storytelling background, I start with the heart, then the head. Always. More recently, I’ve been developing new workflows to bring emerging technology into how work gets made.

My days tend to move between building scalable systems, shaping propositions and pushing ideas until they go a bit creatively unhinged. I’m happiest in undefined spaces with big ambitions.

I stay hands-on and curious. On weekends you’ll find me cycling, climbing, or running after my daughter.

Career highlight: Seeing my work butchered on the front page of Daily Mail for being too woke. I’ll wear it as a badge of honour.

︎ ︎

Catagories
Innovation, Fintech, Health & Wellness, B2B, FMCG, QSR, Charity

Agencies
AKQA, BBH, Cheil, Digitas, Draftline, JWT, LEGO, Leo Burnett, Ogilvy and Saatchi & Saatchi

Juries & Talks

D&AD New Blood - Judge 2019 & 2026
Spotlight - Judge 2026
Gerety - Judge 2025
Echo - Jury Chair 2024
Creative Circle - Judge 2019, 2020 & 2024
DMA - Judge 2017, 2021, 2022 & 2023
BIMA - Judge 2021

D&AD - Judge 2018 & 2020
Gerety - Speaker 2025
Middlesex University - Speaker 2021 & 2022
GT Scholars - Speaker 2020 & 2022
Creative Mentor Network - Speaker 2021
General Assembly - Speaker 2018
Birmingham Design Festival - Speaker 2017

Awards

DMA - Silver in Brand Experience 2025
DMA - Silver in Health & Wellness 2025
MWA - Marketing Team of the Year 2025
MWA - Marketing Excellence and Capacity Building 2025
Effie - Silver in Food & Beverage 2023
Creative Circle - Silver in Experience for Positive Change 2023
Creative Circle - Silver in PR Stunts 2023
Webbys - Honoree in Social Content Series 2023
Caples - Bronze in Healthcare 2023
Caples - Bronze in B2B 2023
Creativepool Awards - Bronze in Social Good 2023
Effie - Bronze in Food & Beverage 2022
One Show - Merit in Social Impact 2021
PR Week Awards - Best Use of Media Relations 2020
Webbys - Honoree in Social: Education & Discovery 2019
Campaign Creative Tech Awards - Grand Prix, Judges' Choice 2017

Campaign Creative Tech Awards - Gold in Experiential Technology 2017
Creative Circle - Silver in Regional Poster Design 2017
Creative Circle - Bronze in Spatial Design 2017
DMA - Bronze in Technology 2017
Music & Sound Awards - Gold in Sound Design 2013
One Show, Eurobest, Kinsale, Webby, Cristal, Gerety, The Drum, DMA & BIMA - Shortlisted

Press

Campaign - Creative Future Leader 2017
The Drum - Global Woman of the Year Nominee 2017
Campaign - Top 10 Digital Innovation 2014
Campaign - Creative Highlight 2012
Creativity Online - Editor's Pick 2017 & 2016
Lürzer’s Archive - 2017, 2016, 2014 & 2009
Fast Company, Campaign, Designboom, The Drum, MIT Tech Review & Frankie - Interviewed